Brand it's everyone's business / Intro to behavioral economics
Why brand is everyone's business and not just a marketing thing
Registration opens at 9.30am. Workshop is held from 10 to 11:30am.
All attendees will gain a thorough understanding of 'brand' and why it needs to be brought to life throughout the entire organisation.
An introduction to Behavioural Economics and why consumers behave the way they do
Registration opens at 12.30pm. Workshop is held from 1 to 2.30pm.
All attendees will gain an understanding of consumer psychology and the irrational way our brains interpret the world.
Who is Greg Kavanagh?
Greg has more than 20 years' experience in marketing, advertising and brand strategy. Positions include Marketing Management roles at Elders and WorkCover Corporation before switching to the 'dark side' of advertising with Leo Burnett, Jamshop and Showpony where his work was awarded nationally and internationally for creativity and effectiveness. He has extensive experience across an array of industries including financial services, retail, sport, not for profit and government.
Greg's company, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology, buyer behavior, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.